Finding partners
A partner narrative opens early doors that cold outreach never can.
Product marketing · commercial strategy
You're the expert in the technology. I'll help craft the story.
Early-stage product marketing and commercial strategy for technical founders building new, high-value, hard-to-explain things.
Let's chat about what you're building →
Point of view
If you wait until it's ready, you're already too late.
In long, capital-intensive development cycles, every conversation needs to count. The market story has to grow alongside your core tech - not just get bolted on at the end.
Attracting talent
Mission and story are part of recruiting and compensation strategy.
Extending the runway
A clear, distinct investor narrative helps you raise faster, on better terms.
Understanding the market
Customer and competitor research shapes what you build, not just how to sell.
Crafting a narrative
Adjacent industries, regulators, acquirers - each needs a variation on the story.
Building social proof
Case studies and proof points can take years to build. Start early.
Marketing can't fix underlying technology, your org design, or any legal / IP problems. But a GTM voice belongs in the room early - especially as your product is still being built.
Selected work
About
My skillset is in cross-functional translation - across hardware and software, public companies and startups, as an employee and as an adviser - between the people who build the technology and the audiences who need to fund, partner with, or bet on it.