You're the expert in the technology.Let's make it legible to capital and customers.
Seed-to-Series B commercial narrative and technical GTM for B2B hard tech startups.
I partner with founders and deep domain experts to translate technical depth into the commercial clarity needed to raise, hire, partner, grow, and sell.
Building something new, high-value, and hard-to-explain?
If you wait until it's ready, you're already too late.
When development cycles last 5-10 years and capital requirements run into the tens of millions, your market story cannot be just a launch asset. It should be a design input - one that shapes what you build, who you hire, and whether money shows up in time.
Extending the runway
A credible investor narrative helps you raise faster, on better terms.
Attracting talent
Mission and story are central to recruiting, hiring, and compensation.
Finding partners
A strategic partner narrative opens early doors that cold outreach can't.
Building social proof
Case studies and proof points can take years to build. Start early.
Entering new verticals
Your second market needs positioning before you've finished the first.
Audience narrative(s)
Adjacent industries, regulators, acquirers - each needs their own story.
Marketing is what helps everyone else care as much about your tech as you do.
The first is foundational. Why should this company exist? Who is the user, the buyer, and the economic customer? What are you displacing, and what will a rational buyer need to say yes? These are the load-bearing elements of your initial commercial architecture.
The second is episodic - triggered by specific moments: a fundraising or technical milestone, press coverage, a market expansion, a sudden shift in the competitive environment. The startups that handle these well don't scramble reactively.
You need someone to build the early GTM architecture and then show up ready.
Previous work
Select engagements
Sensors, new materials, robotics etc.
Hard tech · Sensors
Teradar
Teradar had terahertz sensing technology and deep silicon expertise. The founders wanted to raise a seed round. I worked with the CEO on their pitch deck and investor narrative, and did 1:1 communications coaching through 50+ meetings. The $2M+ seed round closed oversubscribed. That same foundation supported a Series A, a $150M Series B, and expanded to later technical product video engagements and CES launch assets.
“Testimonial quote - coming soon.”
Matt Carey, CEO, Teradar
Investor narrativeTechnical marketing
Hard tech · Materials science
Lux Labs
Lux Labs was commercializing a transparent display film - with a proven technology and decent website traffic. But a 30-SKU catalog and spec-heavy data sheets slowed conversion and hurt sales. I reduced the catalog to two main SKUs and mapped e-commerce flows to customer use cases instead of materials specs. We improved gross margins and simplified fulfillment. The pricing model remained in place through acquisition.
“Lux Labs hired Jeremy to support our ClearBright product launch. He helped us overhaul our e-commerce approach, simplified our pricing and packaging, and created new marketing content. He helped us step back and evaluate how to communicate with our customers… He makes offsite collaboration a breeze by sending recorded video explanations, which helped us make decisions quicker and implement them rather than wasting time between meetings.”
Spencer Powers, CEO, Lux Labs
Go-to-marketPricing strategy
Hard tech · Robotics
Reframe Systems
Reframe Systems builds prefab homes using robotics and custom software - an innovative approach in a slow-moving industry. But their gap was storytelling, not technology. I coached one of Reframe's founders (Aaron) through an unscripted on-camera interview so he could separate the “what” from the “how” authentically in his own words. The video is used for recruiting, partner introductions, and as a general GTM asset.
Investor roadshow video series for a private tech company preparing to file an S-1. Narrative strategy through video delivery with Opalite Media. The same messaging discipline for VCs also extends to public markets.
User research and investment roadmapping for a global medical device manufacturer's physical fall-alert and aging-in-place line. Included in-home interviews, competitive audits, and adoption due diligence.
Usability research with industrial designers and mechanical engineers to inform design for a major consumer appliance OEM - evaluated in-kitchen food prep, cutting workflows, and product performance.
Usability testingMarket research
If your technology is genuine but the commercial story is still being figured out - that gap is solvable. But closing it earlier is usually worth more than closing it later.
Working with scientists and engineers who have spent years - or careers - on a single hard problem is not a task I take lightly. My job is to make sure that work is understood, fully believed, and backed by the people who can help bring it into the world.
Open to advisory or select FT roles where commercial strategy is part of the build.
